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Digital Ticketing Best Practices for Prom and School Dances

Digital Ticketing Best Practices for Prom and School Dances

Managing ticket sales for prom takes time that most school administrators don’t have. Digital ticketing with GoFan removes administrative hurdles while protecting schools’ budgets.

With GoFan, you can redirect staff time and school dollars toward what matters: creating a memorable experience for students. 

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Why Schools Use GoFan 

GoFan powers ticketing for 40 state associations and reinvents how events are managed. Over 7,000 schools partner with GoFan to run more than 700,000 events annually. 

1. Sell tickets easily with reduced staffing.

Paper tickets require staff to collect cash and manually count the money at the end of each event.  Digital ticketing removes these steps with flexible payment options. 


Students buy tickets online or pay onsite via Box Office with credit/debit card, Apple Pay, or Google Pay. There’s no longer a need for many volunteers handling cash. School staff also save hours of setup and reconciliation time per event. 

GoFan Box Office_Payment Options



2. Provide contactless ticket redemption and manage capacity.

The physical exchange of paper tickets and cash requires unnecessary contact pointsWith GoFan, students can complete a contactless checkout process. The ticket is now on their phone, which can be redeemed at the door with the tap of a button or a quick scan.

2025_GoFan - How to Use - Prom-01


3. Gather attendee contact information.

In the weeks leading up to prom, communication with students and family is keyReminders, updates on safety protocols, or delivering other information are important for schools to have attendees’ contact information. 

With digital ticketing, each student can complete a simple form during the checkout process and provide an email address. As attendees purchase tickets, you’ll steadily compile a contact list automatically. You can easily send important updates to your contacts to streamline communication and organize a successful event. 

  


4. Restrict who can purchase tickets.

Tickets are online, but access stays limited. Schools can control who can purchase tickets with a private link and verifying student IDs. 

If a student wants to bring a guest who doesn’t attend the school, they can complete a guest approval form that the administration reviews before the ticket sale is processed. This adds a layer of security and ensures only authorized people can purchase tickets. 

5. View ticket sales on demand.

Having visibility into ticket sales can help schools plan effectively during prom season. With traditional ticketing and cash payments, reporting can often be inaccurate and slow. 

Digital ticketing automates reporting and provides visibility to ticket sales on demand. Having real-time access to this information helps schools assess the turnout at the event and plan accordingly.  By regularly checking sales, schools can adjust as needed to increase attendance. 

HQ Dashboard Callout Mockups_School Dashboard

6. Collect funds early to cover expenses.

Rather than selling tickets at designated intervals, you can make them available for purchase 24/7 from the moment your event goes live on GoFan. 

You can also start selling earlier since digital setup takes minutes compared to the days needed to order and distribute paper tickets. Faster payments mean you can pay vendors for decorations, music, photography, and refreshments on time without budget delays. 

7. Simplify refunds with easy cancellation.

Plans can change quickly due to unforeseen circumstances. If schools need to issue individual refunds or even cancel an event completelyreimbursement is simple with GoFan. 

Digital ticketing can automate refunds by simply reversing the charge with the original payment method. This makes the process much easier for both staff and students. 

Next Steps

GoFan removes the cost and complexity from prom ticketing. Schools across 40 state associations use GoFan to handle ticket sales, attendance tracking, and payment processing at no cost to their programs. 

To calculate your savings or watch a demo, contact us. 

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