Digital Ticketing Training and Pricing for High School Sports [Interview]

Digital Ticketing Training and Pricing for High School Sports [Interview]

In our Digital Ticketing Talks series, GoFan has partnered with AD Insider to select some of the most impressive Athletic Directors in the nation to discuss best practices in digital ticketing and athletic event management.

The Houston Independent School District (ISD) is the largest public school system in Texas and the seventh largest in the United States. In this episode, Andre’ Walker, District Athletic Director at Houston ISD, shares his expertise on training and pricing for high school athletic events, including:

  • Staff Training Tips for Digital Ticket Takers
  • Ticket Pricing Compared to National Average
  • New Marketing You Can Do with Digital Ticketing

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High School Football Film Breakdown: The Monday Morning Workflow

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Published: October 16, 2026 | Updated for the peak 2026 high school football season

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