High school sports have long been part of the fabric of communities across the United States. More than just athletic showcases for children, they are often the source of countless local traditions, civic pride and even economic uplift for a school, town or region.
A new phenomenon built around school sports has the power to take each of those elements to even greater heights: digital broadcasting. Now equipped with the technology to provide quality streams at minimal expense, schools and athletic programs have the ability to expand their audience, reach far-flung alumni, galvanize old traditions and tap into an over-the-top-media market that offers the potential to turn a profit.
Read the full article on Athletic Business here.