PlayOn! Sports, a leading high school sports media and technology company, and GoFan, a leading digital ticketing company in the high school sports market, today announced that they have entered into a definitive merger agreement. KKR, which joined Panoramic Ventures as an investor in PlayOn! earlier this year, is making an additional investment to support the strategic combination.
The merger is expected to create a leading technology and media platform for high school sports and events. The combined entity will provide a comprehensive solution for live streaming, ticketing, and event management. The merger is also expected to help both companies expand their reach and bring new features and services to customers. The new company will continue to operate under the PlayOn! Sports brand.