How to Expand Your High School Broadcast Program with the NFHS Network

The NFHS Network lets your school's broadcast program reach families and alumni across the country — without adding to your staff's workload. Schools already investing in equipment and student broadcasters use the platform to earn subscription revenue, stay connected to alumni, and stream into the postseason. Here's how it works.

Table of Contents 

In this article:

• Extending the Value of Your Broadcasts
• Real Schools, Real Results
• Expanding Your Reach Without Expanding Your Workload
  
  

 That’s where the NFHS Network comes in. Even schools with strong broadcast programs find that partnering with the NFHS Network amplifies their reach and impact, helping programs connect with families and alumni nationwide. 

Extending the Value of Your Broadcasts

If your school already invests in equipment, training, and student broadcasters, the NFHS Network ensures that effort pays off beyond your gym or stadium. By supplementing existing setups, broadcasts benefit from:

• National Exposure: Games are available on a platform watched by millions of fans nationwide—not just your local community.
• Revenue Opportunities:  Subscription revenue helps support athletics and broadcasting while viewers enjoy professional-grade access to your games.
• Community Engagement: Families, alumni, and supporters outside your immediate area can stay connected to the school they care about.
• Postseason Action:  Keep streaming when it matters most—your school can continue broadcasting into the postseason.
• No Added Workload: The NFHS Network provides the platform, tools, and support so ADs and staff don’t have to manage streaming logistics.
  
  

Real Schools, Real Results

At Cairo High School (IL), the NFHS Network became a bridge to alumni and parents. Families in the community and alumni across the country could stream games in real time, transforming local events into shared experiences across states and time zones. Gregory Harris, District Athletic Director, noted how streaming on the NFHS Network connected both local families and alumni watching from across the country. 

Schools also use GoFan to sell digital tickets to the same events they stream — see how digital ticketing and streaming work together.

Manual broadcasts provide students with real-world experience in the broadcast journalism industry. Another example comes from Franklin Road Academy (TN). This school has leveraged a student broadcast program to create their own version of College Gameday for different athletic events.  

Expand Your Reach Without Expanding Your Workload

Schools that already excel at broadcasting shouldn’t stop at local. The NFHS Network makes it simple to grow reach, revenue, and community support—all while showcasing the hard work of your student teams and broadcasters.

Frequently Asked Questions

Does the NFHS Network work with schools that already have their own streaming setup?

Yes. The NFHS Network supplements existing broadcast infrastructure — schools keep their equipment and student crews, and add national distribution on top.

What sports can schools stream on the NFHS Network?

All varsity sports, including football, basketball, soccer, baseball, softball, volleyball, and more.

How does revenue work for schools?

Schools earn a share of subscription revenue generated when fans pay to watch their games on the platform.

Do schools need dedicated staff to manage the stream?

No. The NFHS Network provides the platform and technical support so ADs don't need to manage logistics.

Ready to stream your school's games to a national audience? Take your school’s broadcast program nationwide?

Over 8,500 schools broadcast on the NFHS Network each year. See how your program can join them. Get Started with NFHS Network