How Schools with Strong Broadcast Programs Expand Their Reach with the NFHS Network

For today’s athletic directors, running a school broadcast program takes a lot of work. Fans expect clear visuals and commentary while administrators want to expand the audience and drive revenue. The challenge? Delivering all of this without piling on more responsibilities for coaches, students, and staff. 

That’s where the NFHS Network comes in. Even schools with strong broadcast programs find that partnering with the NFHS Network amplifies their reach and impact, helping programs connect with families and alumni nationwide. 

Extending the Value of Your Broadcasts

If your school already invests in equipment, training, and student broadcasters, the NFHS Network ensures that effort pays off beyond your gym or stadium. By supplementing existing setups, broadcasts benefit from:

• National Exposure: Games are available on a platform watched by millions of fans nationwide—not just your local community.
• Revenue Opportunities:  Subscription revenue helps support athletics and broadcasting while viewers enjoy professional-grade access to your games.
• Community Engagement: Families, alumni, and supporters outside your immediate area can stay connected to the school they care about.
• Postseason Action:  Keep streaming when it matters most—your school can continue broadcasting into the postseason.
• No Added Workload: The NFHS Network provides the platform, tools, and support so ADs and staff don’t have to manage streaming logistics.
  
  

Real Schools, Real Results

At Cairo High School (IL), the NFHS Network became a bridge to alumni and parents. Families in the community and alumni across the country could stream games in real time, transforming local events into shared experiences across states and time zones. Gregory Harris, District Athletic Director, noted how streaming on the NFHS Network connected both local families and alumni watching from across the country. 

Manual broadcasts provide students with real-world experience in the broadcast journalism industry. Another example comes from Franklin Road Academy (TN). This school has leveraged a student broadcast program to create their own version of College Gameday for different athletic events.  

Expand Your Reach Without Expanding Your Workload

Schools that already excel at broadcasting shouldn’t stop at local. The NFHS Network makes it simple to grow reach, revenue, and community support—all while showcasing the hard work of your student teams and broadcasters.

Ready to take your school’s broadcast program nationwide?

Connect with an NFHS Network representative today to learn more.