How Athletic Directors Build Game Promotion Momentum Week Over Week
Every week, athletic directors across the country rebuild their game promotion strategy from scratch — even when last week's game already produced...
Event Promotion
How Athletic Directors Build a Friday Night Crowd on Wednesday Morning
A step-by-step promotional playbook: what to post, when to post it, and how Tuesday’s game does the heavy lifting for Friday’s crowd.
How Athletic Directors Can Streamline Game-Day Promotion and Stop Starting From Scratch Every Week
Thursday Night Shouldn’t Be Your Starting Point It’s Thursday night. Tomorrow’s game is coming fast, and you’re still trying to figure out how to...
Winter Sports Are Coming: How to Prepare Your School Now
For athletic departments, winter sports provide a new set of challenges compared to fall. Back-to-back days of basketball games, wrestling matches on...
How to Promote Your Events and Drive Attendance with Digital Ticketing
Schools that use digital ticketing have the power to promote events easily by sharing ticket links and resources with their fans. Promoting your...
How Social Media Builds Community Engagement for Streaming Events
Schools that broadcast their events have the opportunity to foster community engagement with the power of social media. By using social media to...
How Football Can Drive Attendance for All School Sports
As another school year approaches, athletic programs are preparing to kick off another successful football season. Now's the time to consider...
4 Steps to Promote High School Events and Increase Attendance
When you’re busy planning an event in addition to your coaching, teaching, or administrative endeavors, promoting your event can become yet another...